Why did we name it ANAYO?

 

 ANAYO (안아요) is Korean written in Roman letters. Velcro babies like to be held and cuddled. My baby was also one of them and not very fluent in speaking. She once came to me saying “Anayo”, which was a clumsy and cute expression of “pick me up and hug me”. It flashed upon me that that's the word which would engage Korean parents to understand the purpose of this product. My gut feeling was right. ANAYO succeeded in Korea and now we bring this to parents worldwide. 😊